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The Art of Pitching

The Art of Pitching

Three highly experienced TV and film industry professionals share their expertise in our new eTraining The Art of Pitching. They explain how to prepare, carry out and follow up a pitch to give you an idea of what a perfect pitch looks like and what it takes to convince the right people of your idea.

MAIN CONTENTS:

  • The Essential Elements of Pitching
  • The Different Ways to Pitch
  • One-to-One Meetings
  • The Perspective of a Funding Executive & a Producer
  • Cultural Characteristics
  • SWOT-Analysis
  • Dos & Don'ts
  • What a Pitch Must Contain
  • How to Pitch for a Streamer
300.00 €
300.0 EUR (incl. 19% VAT) 252.10 €
300.00 €
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Responsible EPI International
Last Update 19/06/2026
Completion Time 5 hours 40 minutes
Members 0
Marketing Pitching Communication English
  • Welcome
    1Lessons · 5 mins
    • 1.1 An Introduction to this eTraining: Marketing in Film & TV
  • 2. The changing media landscape & its impact on marketing
    8Lessons · 40 mins
    • 2.1 The current market situation in the film and TV industry
    • 2.1 The current market situation in the film and TV industry
    • 2.1 The current market situation in the film and TV industry
    • 2.4 What is Change Management?
    • 2.5 Listening
    • 2.6 Research
    • 2.7 Summary
    • 2.5 Test your knowledge
      10 xp
  • 3. Marketing strategies and target group analysis for film & TV
    9Lessons · 1 hr 5 mins
    • 3.1 Positioning and brand fundamentals
    • 3.3 Target groups re-defined
    • 3.3 Content marketing and story-driven strategy
    • 3.4 Budget planning
    • 3.5 Timing strategies: From development to exploitation
    • 3.6 Mindset & Organisational Culture
    • 3.7 Leadership Style & Beahviour
    • 3.8 What Do You Bring?
    • 3.8 Test your knowledge
      10 xp
  • 4. Digital marketing and social media
    8Lessons · 55 mins
    • 4.1 Different audiences, different timings, different approaches
    • 4.2 Using existing media to spread the word about your movie or TV show
    • 4.3 Building the brand through social media
    • 4.4 DIY marketing: Building a home for the community of fans and ambassadors
    • 4.5 Trailer
    • 4.6 Review
    • 4.7 Close the Meeting
    • 4.5 Test your Knowledge
      10 xp
  • 5. Press & PR
    2Lessons · 10 mins
    • 5.1 Definition of PR in film and TV
    • 5.7 Test your knowledge
      10 xp
  • 6. Introduction to Audience Design
    1Lessons · 5 mins
    • 6.1 The concept and philosophy of Audience Design
  • 7. The future of film & TV marketing
    7Lessons · 40 mins
    • 7.2 How AI will make marketing more effective
    • 7.1 Some thoughts about the future of film and TV marketing
    • 7.3 Change Management is a Good Investment
    • 7.4 Have a Change Management Team!
    • 7.5 SWOT-Analysis
    • 7.6 Final Advice
    • 7.3 Test your knowledge
      10 xp
  • 8. Credits / Downloads
    7Lessons · 35 mins
    • 8.1
    • 8.2 Case study: Sequoia Global Alliance
    • 8.3 The Pitfalls of Fast Growth
    • 8.4 The Explosion of the Niches
    • 8.5 The Three Pillars
    • 6.7 Organising Change
    • 8.7 Test your knowledge
      10 xp
  • 9. Credits & Downloads
    1Lessons · 5 mins
    • 9.1 Introduction by Andreas Bareiss
  • 10. The Pitch
    2Lessons · 10 mins
    • 10.1 The Meaning of a Pitch
    • 10.2 A Successful Pitch
  • 11.
    4Lessons · 20 mins
    • 11.1 Dos & Don'ts
    • 11.2 What a Pitch Must Contain: Checklist
    • 11.3 The Certain Something
    • 11.4 Test your knowledge
      10 xp
  • 12. Pitching as a Producer
    4Lessons · 25 mins
    • 12.1 Pitching as a Producer: Introduction
    • 12.2 How to Prepare: Best Practice
    • 12.3 How to Pitch for a Streamer
    • 6.8 Test your knowledge
      10 xp
  • 13. Case Study
    2Lessons · 15 mins
    • 13.1 Pitching THE BARBARIANS
    • 13.2 Closing Words
  • 14. Credits & Download
    2Lessons · 10 mins
    • 8.1 Thanks
    • 8.2 Download summary