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Clearing Rights for Film & TV

Clearing Rights for Film & TV

Legal frameworks and expert tools for clearing rights

Your guide to rights clearance

  • How to clear rights in your production
  • Rights clearance procedure and legal frameworks

Experts and case studies

  • Learn from our acclaimed legal experts and top-level producers
  • Case Studies from Constantin Film, HBO, NBC Universal and Zentropa

300.00 €
300.0 EUR (incl. 19% VAT) 252.10 €
300.00 €
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Responsible EPI International
Last Update 22/06/2026
Completion Time 1 day 3 hours
Members 2
Production Rechtliche Grundlagen Vertragsgestaltung Medienrecht English
  • Welcome
    1Lessons · 10 mins
    • 1.1 An Introduction to this eTraining: Marketing in Film & TV
  • 2. The changing media landscape & its impact on marketing
    10Lessons · 2 hrs 50 mins
    • 2.1 The current market situation in the film and TV industry
    • 2.1 The current market situation in the film and TV industry
    • 2.1 The current market situation in the film and TV industry
    • 2.4 What is Change Management?
    • 2.5 Listening
    • 2.6 Research
    • 2.7 Summary
    • 2.8 Case Study | Borat
    • 2.9 Practical Tips
    • 2.5 Test your knowledge
      10 xp
  • 3. Marketing strategies and target group analysis for film & TV
    10Lessons · 3 hrs 30 mins
    • 3.1 Positioning and brand fundamentals
    • 3.3 Target groups re-defined
    • 3.3 Content marketing and story-driven strategy
    • 3.4 Budget planning
    • 3.5 Timing strategies: From development to exploitation
    • 3.6 Mindset & Organisational Culture
    • 3.7 Leadership Style & Beahviour
    • 3.8 What Do You Bring?
    • 3.9 Practical Tips
    • 3.8 Test your knowledge
      10 xp
  • 4. Digital marketing and social media
    12Lessons · 4 hrs 20 mins
    • 4.1 Different audiences, different timings, different approaches
    • 4.2 Using existing media to spread the word about your movie or TV show
    • 4.3 Building the brand through social media
    • 4.4 DIY marketing: Building a home for the community of fans and ambassadors
    • 4.5 Trailer
    • 4.6 Review
    • 4.7 Close the Meeting
    • 4.8 Trademarks as Parody
    • 4.9 Film Title Clearance and Protection
    • 4.10 Internet Domains
    • 4.11 Practical Tips
    • 4.5 Test your Knowledge
      10 xp
  • 5. Press & PR
    7Lessons · 1 hr 40 mins
    • 5.1 Definition of PR in film and TV
    • 5.2 Option 1 | Get It Cleared!
    • 5.3 Option 2 | Create Your Own!
    • 5.4 Photographs
    • 5.5 Newspapers and Websites
    • 5.6 Maps
    • 5.7 Option 3 | Don't Show It!
  • 6. Introduction to Audience Design
    10Lessons · 1 hr 35 mins
    • 6.1 The concept and philosophy of Audience Design
    • 6.2 Real Life Persons
    • 6.3 Use of Products
    • 6.4 The Role of a Lawyer
    • 6.5 Case Study | Entourage
    • 6.6 Case Study | The Newsroom
    • 6.7 Life Story Agreements
    • 6.8 Location Agreements
    • 6.9 Practical Tips
    • 5.7 Test your knowledge
      10 xp
  • 7. The future of film & TV marketing
    10Lessons · 2 hrs 55 mins
    • 7.2 How AI will make marketing more effective
    • 7.1 Some thoughts about the future of film and TV marketing
    • 7.3 Change Management is a Good Investment
    • 7.4 Have a Change Management Team!
    • 7.5 SWOT-Analysis
    • 7.6 Final Advice
    • 7.7 Case Study | Dear Wendy
    • 7.8 Case Study | Nymphomaniac
    • 7.9 Practical Tips
    • 7.3 Test your knowledge
      10 xp
  • 8. Credits / Downloads
    10Lessons · 2 hrs 10 mins
    • 8.1
    • 8.2 Case study: Sequoia Global Alliance
    • 8.3 The Pitfalls of Fast Growth
    • 8.4 The Explosion of the Niches
    • 8.5 The Three Pillars
    • 6.7 Organising Change
    • 8.7 Fair Use
    • 8.8 Creative Commons
    • 8.9 Practical Tips
    • 8.7 Test your knowledge
      10 xp
  • 9. Credits & Downloads
    12Lessons · 4 hrs
    • 9.1 Introduction by Andreas Bareiss
    • 9.2 Copyright Clearance and Chain of Title
    • 9.3 Title Clearance
    • 9.4 Prescript Review | Fiction
    • 9.5 Prescript Review | Non-Fiction
    • 9.6 Clearance Report and Script Review
    • 9.7 Production Clearance | Real People
    • 9.8 Production Clearance | Places
    • 9.9 Production Clearance | Copyright
    • 9.10 Production Clearance | Trademarks
    • 9.11 Practical Tips
    • 9.11 Practical Tips
      10 xp
  • 10. The Pitch
    10Lessons · 2 hrs
    • 10.1 The Meaning of a Pitch
    • 10.2 A Successful Pitch
    • 10.3 Anonymous Material
    • 10.4 Archival Material
    • 10.5 Consequences of Non-Cleared Material
    • 10.6 Exploitation on Film Festivals
    • 10.7 Exploitation on the Internet
    • 10.8 Case Study | The Green Wave
    • 10.9 Practical Tips
    • 10.10 Test Your Knowledge!
      10 xp
  • 11.
    10Lessons · 1 hr 40 mins
    • 11.1 Dos & Don'ts
    • 11.2 What a Pitch Must Contain: Checklist
    • 11.3 The Certain Something
    • 11.4 Key Deal Points
    • 11.5 What Is Not Covered?
    • 11.6 Purchasing E&O
    • 11.7 In Case of a Claim
    • 11.8 Case Studies
    • 11.9 Practical Tips
    • 11.10
      10 xp
  • 14. Credits & Download
    2Lessons · 10 mins
    • 8.1 Thanks
    • 8.2 Download summary