eTrainings

Learn how to reach and engage your audience with confidence!

This course will teach you how to identify your target audience and develop effective strategies to reach it.

Industry experts will guide you step by step through the essential marketing skills needed to succeed in today’s highly competitive audiovisual landscape. No need to feel overwhelmed: get ready to win over your audience with practical advice and actionable insights.

The course will be structured as a series of video trainings you can watch anytime, anywhere that is convenient to you!

Professionals from Low Production Capacity Countries are eligible for scholarships and can access the course at a reduced rate. 

People, culture and sustainability behind the camera.

The film and TV industry is not only about stories on screen – it’s about the people behind them. In a time of skilled labor shortages, rising mental health issues, and increasing demands for diversity and inclusion, creating sustainable workplaces has become a necessity for long-term success.

This eTraining provides the tools, strategies and real-life insights to help you design better working environments – inclusive, fair, and future-proof.

Whether you’re managing productions, leading a team or just starting out – this eTraining will inspire you to take responsibility for the workplace culture you help shape.

What AI is, where it's heading and how to navigate it.

Artificial intelligence (AI), especially Generative AI, is currently a major topic, not only in the audiovisual industry.

This eTraining provides a comprehensive overview of various aspects of artificial intelligence and sheds light on the general development and technological foundation of AI, explaining historical backgrounds, defining fundamental terms, and giving insight into the current state of the AI market.

• Learn about the history of AI
• Understand the world of Generative AI
• Gain the tools to make informed decisions and avoid potential challenges
• Receive a practical overview of use cases and data protection aspects

Sustainable practices for greener film & TV productions.

Let's face it: The film and TV industry has one of the biggest environmental impacts and must reduce its CO2 emissions by a great amount. There is no way around resource-saving productions anymore. Reducing the industry’s carbon footprint requires big changes in the technical area, in the production process as well as in the behavior and awareness of all people involved.

But - the good news is – there are many alternatives to produce in a more sustainable way and to lead by example, behind the camera and on screen.

This comprehensive eTraining teaches you all you need to know about sustainable film and TV production.

Rechte, Pflichten und Prozesse der Förderabrechnung. 

Aus der Inanspruchnahme von Fördergeldern erwachsen den Produzent*innen Rechte, aber auch Pflichten. Ziel dieses eTrainings ist es, die Prozesse der Förderabrechnung kennenzulernen, die Grundlagen der Förderverträge zu verstehen und Planungs- und Kostensicherheit zu gewinnen – gerade auch dann, wenn mehr als eine Förderinstitution Teil der Gleichung ist. Der Kurs führt durch den Förder-Dschungel und seine Förderunterlagen. Behandelt werden u. a. die folgenden Themen:  

• Födervertragsgrundlagen: Timing & Planung der Abrechnungen
• Fördermittelkontrolle während der Produktion
• Rechte und Pflichten der Produzenten bei Abrechnung der Fördermittel
• Vereinbarkeiten regionaler, nationaler und europäischer Förderungen
• Sachgerechter Aufbau und Inhalt einer Schlussabrechnung
• Exemplarischer Ablauf einer Prüfung (Mittelverwendung)
• Mögliche Prüfergebnisse und deren Folgen für Produzent_innen: Kostenüber- und Unterschreitungen, Überfinanzierungen, Unterschreitung des geplanten Regionaleffektes, Unterschreitung des Eigenanteils und der Eigenmittel
• Praktische Beispiele

How to adapt, innovate and lead through industry change.

In a changing digital media landscape, it is vital for companies to adapt to the marketplace quickly and to embrace new business models and opportunities arising through digitalization. The audiovisual media industry needs entrepreneurial skills in change management to successfully navigate through the digital shift and handle its challenges.

This eTraining offers practical knowledge on the processes and methodologies of change management. Hands-on techniques will help creating and implementing new ideas and case studies from the industry will provide best practice. Participants will learn from case studies of successful change processes and acquire practical skills in how best to change. Topics and skills taught will be:

• Change Management Models (Change Curve by Kübler-Ross, ADKAR Model by Prosci, 3-Phase-Model by Lewin, 8-Step-Model by Kotter)
• Understanding the need for change
• Leadership style & behavior
• How people respond to change
  
• Implementing change – successfully and sustainably
• Case Study | beActive Entertainment

From idea to green light: mastering the perfect pitch.

Three highly experienced TV and film industry professionals share their expertise in our new eTraining The Art of Pitching. They explain how to prepare, carry out and follow up a pitch to give you an idea of what a perfect pitch looks like and what it takes to convince the right people of your idea.

MAIN CONTENTS:

• The Essential Elements of Pitching
• The Different Ways to Pitch
• One-to-One Meetings
• The Perspective of a Funding Executive & a Producer
• Cultural Characteristics
• SWOT-Analysis
• Dos & Don'ts
• What a Pitch Must Contain
• How to Pitch for a Streamer
• 
  

• Filmherstellungskosten nach Handels- und Steuerrecht
• Bilanzierungspflicht bei Filmproduktionen
• Gewinn- und Verlustrealisation
• Bilanzielle Behandlung der Filmförderung
• Spielräume und Optimierungsmöglichkeiten in der Darstellung
• Exkurs Ertragssteuern
• Fallstricke und praktische Lösungen
• Fallstudien
  

In times of constant change, innovation is crucial to remain competitive. This online course will explain how to make use of uncertainty as a tool for innovation by working with Design Thinking, Scrum and Business Model Development.

• Characteristics of innovation
• Basics of Agile Innovation Management
• Overview on agile Mindset and Work Modes
• Models like the Three Horizon Model, Stacey Matrix and Cynefin Framework
• Design Thinking
• Business Model Development
• Scrum

How to adapt, innovate and lead through industry change.

In a changing digital media landscape, it is vital for companies to adapt to the marketplace quickly and to embrace new business models and opportunities arising through digitalization. The audiovisual media industry needs entrepreneurial skills in change management to successfully navigate through the digital shift and handle its challenges.

This eTraining offers practical knowledge on the processes and methodologies of change management. Hands-on techniques will help creating and implementing new ideas and case studies from the industry will provide best practice. Participants will learn from case studies of successful change processes and acquire practical skills in how best to change. Topics and skills taught will be:

• Change Management Models (Change Curve by Kübler-Ross, ADKAR Model by Prosci, 3-Phase-Model by Lewin, 8-Step-Model by Kotter)
• Understanding the need for change
• Leadership style & behavior
• How people respond to change
  
• Implementing change – successfully and sustainably
• Case Study | beActive Entertainment

• Was bedeutet es, wissenschaftlich zu arbeiten?
• Wie läuft eine wissenschaftliche Arbeit idealtypisch ab?
• Wie recherchiere ich richtig?
• Wie verwalte ich meine Literatur?
  
• Was sind empirische Methoden?
  
• Wie zitiere und referenziere ich korrekt?
• Wie verfasse ich ein wissenschaftliches Manuskript?